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    Rebranding The Great Commission

    Posted on Monday 14 September 2009 by Greg @ 7:16 am
    Filed under: Rants

    Did you know that the term “The Great Commission” is never found in the Bible? It was a moniker developed by missionaries in the late 18th Century. I’m sure it sounded very hip then but, heck, so did The King James Version.

    Thou knowest tis true.

    The missionaries who coined the term “The Great Commission” developed it to infuse interest in it in the hearts of their audiences. They wanted to use a term that would attract people to join Jesus in the greatest mission of all time to tell the greatest story ever told. They hoped that this term would recruit more givers and goers when it came to missions work, especially when it came to young people. They succeeded. The term was used to recruit thousands upon thousands into foreign missions.

    The problem with TGC term is that, whenever we use it, teens scratch their heads in confusion, youth leaders’ eyes glaze over and pastors robotically nod their heads in agreement (because they know they are supposed to). The term has lost it’s panache with today’s culture.

    A new generation lies waiting to be challenged to accomplish the ultimate mission and we are using an ad campaign from a few centuries ago to motivate them. Imagine if companies were still using the same commercials from twenty years ago to get people to buy their products (“Yes we know tricks are for kids….let it go! We like your cereal but we hate your commercials!”.) We’d call these companies crazy and then watch them go bankrupt.

    So why are we using an ad campaign for Christ’s last and lasting mandate developed by Europeans from the late 1700′s who wouldn’t know an iPhone from Ichabod to motivate people to go and make disciples? Don’t get me wrong, commission cereal is still delicious, but we need a new and improved commercial.

    Silly rabbit!

    It’s time to rebrand The Great Commission for a postmodern generation. I propose we call it THE Cause. Why? Because people are into causes today, especially young people (if you don’t believe me you need to sign up for Facebook…after your first hundred or so cause invitations you’ll change your mind.) And the ultimate cause is the timeless command of Jesus in Matthew 28:19 to “Go and make disciples of all nations….” Here Jesus is calling his young followers to invade and persuade, to make disciples who make disciples until every nation has heard the good news.

    This is THE Cause of causes. While there are some good causes out there that we can be involved with, some goofy causes that we should avoid, there is one cause that we must all embrace. It is THE Cause that Jesus left us with before He ascended into heaven. We are to spend the majority of our time, talent and treasure making disciples who make disciples.

    So let’s harness the cause-centric mindset of the next generation to accomplish THE Cause. By the way, our vision for THE Cause at Dare 2 Share, is to mobilize teenagers on every one of the 67.342 high school and middle schools in America who will relationally and relentlessly make disciples who make disciples.

    Forty days after Jesus rose from the dead he told his disciples, “But you will receive power when the Holy Spirit comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth” Acts 1:8. Immediately after he reminded them of THE Cause they were supposed to be doing, “he was taken up before their very eyes, and a cloud hid him from their sight” Acts 1:9.

    Jesus reminded them of what they were called to do and then floated away. I love what happened next, “They were looking intently up into the sky as he was going, when suddenly two men dressed in white stood beside them. ‘Men of Galilee,’ they said, ‘why do you stand here looking into the sky? This same Jesus, who has been taken from you into heaven, will come back in the same way you have seen him go into heaven’” Acts 1:10,11.

    So why are you sitting here reading this blog (and why am I sitting here writing it for that matter?) Let’s go on it. Let’s accomplish THE Cause before Jesus comes back! But before I go I have to ask you one more question…

    WHAT WILL YOU DO FOR THE CAUSE?

    Signed, Greg Stier
    4 Comments

    4 Comments for 'Rebranding The Great Commission'

    1. On September 26, 2009 @ 12:28 pm Brian Aaby said:
      • That’ll preach! Praising God that He has left us here for this cause!
        To answer your question, what will I do for THE Cause?–I plan to keep living it, speaking it and challenging others with it! I dream of the day that not just the teens are unleashed (though I believe they could be the best missionaries we could have here in the US), but the parents of these teens would begin to model it. Could you imagine a family that supported one another in the proclamation of the Gospel! I pray that Fathers and Mothers would set the example in the workplace, neighborhood and within their families. Not only parents, but I’m calling on Youth Leaders to not hide behind the curtain of “I’m meeting with teens to help them mature” but to actually step it up in their peer-relationships as well. Set the example for the teens by reaching your friends (your age) with the Gospel.
        This is a cause worth living (and dying) for.
        Grace,
        Brian

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    2. On October 9, 2009 @ 9:31 am Mike Baldwin said:
      • Greg, Love the idea behind the article. Hears it comes, but I’ve been challenged to a diffrent way of thinking towards this. A few weeks ago our senior pastor in his message on Sunday morning was speaking from Phillipians 2:19-ff and said at one point, and this is what hit me, that what we don’t need are new ways of branding everything or doing things but we need a few more good men like Timothy and Epaphroditus. Instead of recoloring and redesigning things what we need are more poeple who will just simply do what is being asked of them. If we could have more people being obiedient to Christ then the problem of getting people to do what is reqiured would be solved. Don’t get me wrong i’m a youth pastor and I don’t want to do things the way they were doing it in 1970 but whatever you call it the Great Commission will always be the Great Commission. Grace and Peace, Mike

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    3. On October 15, 2009 @ 5:08 pm Ryan Marks said:
      • Greg! I met you with my parents a couple weeks ago in Scottsdale at Jolta Java. I want you to know that your new book is incredible! It has helped me understand “THE Cause” and how it was really lived out in Kaileys life. Thank you so much for the inspiration and i am excited to see how this will effect my fellow Jesus Freaks at school. Horizon High School is covered! I will continue to pray for your ministry! -Ryan

        Reply to this comment

        Greg Reply:
        October 15th, 2009 at 6:12 pm

        Ryan…you rock. Now it’s your turn to make Kailey’s story non fiction by living out her passion in your life!!!

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